Australian Wool Innovation is a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain of Australian wool to increase the long-term profitability of Australian woolgrowers. Working along the supply chain of Australian wool, we nurture talent, innovate through research, and actively invest in pushing the boundaries of what wool means to the world.
The Woolmark Company is the marketing subsidiary of Australian Wool Innovation and has 16 offices around the world in key markets for wool. The Woolmark Company focuses on fostering talent, developing new innovations, and helping businesses realise the benefits of Australian Merino wool.
The Woolmark Company is now one of the world’s most recognised brands, with our logo appearing on more than 5 billion products since its inception.